Fred Perry is An Iconic Brand
Fred Perry is a world brand, synonymous with 'British Preppy' style. The brand was founded by legendary tennis player Fred Perry in the 1950s and has since evolved into a lifestyle label which encompasses everything from Fred's trademark polo shirts through to denim and accessories collections. Fred Perry reasserts its relevance with Spring/Summer 2016 collections that stand out as bold, colorful and irreverent. Having long since permeated the traditions of sport, Fred Perry crafts uniforms that are both approachable and style-defining. With their Classic fit as a go-to for ease of wear and timeless appeal, the collection draws inspiration from their archive to give this collection an authentic heritage feel.
The Fred Perry brand is the original global tennis brand, founded in the 1950s. Its heritage lies in producing sports and subcultural wear, including an all-time classic polo shirt. Today the brand supplies an updated collection of innovative and trend driven sportswear for men and women. We are inspired by stylistic innovation and our roots remain in our authentic heritage values. Our heritage brand from the UK has been a style leader for over sixty years. Today we're reinventing the Fred Perry Brand through our licensed lifestyle products. Blending smooth tailored blazers with a vintage twist with flip flops, swimwear and surf wear in bold prints, our premium quality apparel and accessories are what you need to look your best at work and at play. Fred Perry is a fashion label born in the UK, now rooted in California. The Fred Perry brand combines authentic clothing styles with wider cultural references, building a line that goes beyond clothes and captures the essence of being young and free.
What is the Fred Perry brand known for?
The Fred Perry brand is one of the most iconic British heritage brands in history. Known for its effortless blend of streetwear and sportswear, the label is famed for its ethos of authenticity and integrity mixed with just the right amount of attitude. As a world-class tennis player and Wimbledon champion, Fred Perry was also often regarded as the best dressed tennis player of the era. It's therefore no surprise that his designs have become luxury items adored by many, both on and off the court.
What is Fred Perry subculture?
The first movement to adopt the Fred Perry attire were the mods, termed modernists, of the late 1950s. The mods were centred on image, with an almost narcissistic obsession with neat appearance. This subculture was closely associated with fashion and music. For a smart casual look, pair your Fred Perry Polo Shirt Men with tailored trousers or dark denim jeans and dress shoes. Add a blazer or a leather jacket to elevate the look.
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