For those of you always interested in K-pop, there’s some exciting news you won’t want to miss. HYBE Labels is set to introduce a rookie girl group through a new sub-label, ABD Entertainment. Named TUIDE, the group is scheduled to debut on August 24, 2026, with their first mini-album, “Tune & Play.”
With a seven-member lineup and a concept that sounds quite fresh, TUIDE is already attracting attention ahead of their official debut. So, what makes this group worth keeping on your radar?
Meet TUIDE Members, a Rookie with Global Vibes
Source: ABD Label/Image
TUIDE members consist of Seohee, Seoyeon, Elena, Jia Saki, Seah, and Yi Hani. What makes this group interesting is the diverse range of home countries represented by its seven members. Spanning from Korea, the United States, and the United Kingdom to Japan.
Furthermore, they are quite young, with birth years ranging from 2006 to 2011. This unique blend of ages and backgrounds is expected to bring a fresh vibe to the K-pop industry, particularly in terms of the group’s character and energy.
What Does the Name ‘TUIDE’ Mean?
The name TUIDE is derived from the phrase “Tune the Tide.” It essentially reflects their ambition to “tune the world’s tide” and transform it into something more enjoyable through music. This concept is also evident in their teaser visuals, inspired by the ocean and waves, which symbolize their desire to create a “new wave” in the global music industry.
Behind the Brand New ABD Label
TUIDE is the first group from ABD Entertainment (A Bold Dream), a new HYBE sub-label dedicated to girl groups. The label is led by Jiwon No, formerly the Head of Artist Planning at PLEDIS Entertainment. Sung Soo Han is also involved in the creative direction; if you are familiar with SEVENTEEN, IZ*ONE, or After School, you surely recognize the high production quality he brings to the table.
ABD operates on a unique philosophy: rather than following the “expected” path, the label aims to try something different. It comes as no surprise, then, that TUIDE is being touted for a fresh, playful approach.
TUIDE Debut Date
The group is scheduled to debut on August 24, 2026, with their first mini-album, “Tune & Play.” Prior to their official debut, TUIDE held the “TUIDE Exclusive Preview [Playground]” event in Seoul on August 1–2. At the event, they even performed songs from their debut album live. Although they are relatively new and have not yet received much exposure, the audience response was quite positive, particularly regarding the members’ skills and chemistry.
What Is TUIDE’s Music Like?
Based on what has been revealed, TUIDE will feature music characterized by smooth harmonies and an accessible, easy-listening sound. The “Tune & Play” concept itself illustrates how they blend various “musical languages” into a single, fun-filled rhythm. They also hope their music will transcend cultural, linguistic, and even generational boundaries, aligning with a major trend currently shaping the K-pop industry.
Ready to be The Next Big Thing?
With a combination of multinational members, an experienced creative team, and a strong concept, TUIDE has immense potential to become a rookie act to watch in 2026.
