Mori kei or Mori girl is a J-Fashion style created in 2007. The style was formed as a counter style to the many hyper-girly fashion styles that were popular at the time. This style is considered a natural fashion, being centered around natural themes and a love of the forest. Mori has a cheerful, calm and simple aesthetic. This style has become a sensation in recent years, and made a lot of people interested to try this fashion. However, what’s the best way to do mori kei makeup? If you are interested, here’s the tutorial for you!
What is Mori Kei Makeup?
When it comes to makeup, mori girl embraces a fresh, understated beauty. A classic look features minimal makeup, with light foundation, a soft flush of blush, and a sheer lip gloss to enhance natural features. While more creative makeup styles can work, the overall goal is to keep the appearance delicate, effortless, and naturally radiant.
Mori Kei Makeup Tutorial
Summarize from various sources, here’s how to do a Mori Kei makeup:
1. Start with a Natural Base
Source: Pinterest
Apply a moderate amount of base makeup, such as foundation and concealer, to conceal skin imperfections and even out your skin tone. There is no need to apply foundation over your entire face, as this can make your makeup look heavy. Blend it well until it seamlessly merges with your skin.
Source: ZALORA
Source: ZALORA
2. Contour
Source: Pinterest
You can actually contour even when going for a natural makeup look! The key is to use an easy-to-blend cream contour in a shade that isn’t too dark. Once again, seamless blending is essential for a natural finish.
Source: ZALORA
3. Eyebrows
Choose a product that offers a natural finish, such as an eyebrow gel, to groom your brows. If necessary, fill them in with an eyebrow pencil.
Source: ZALORA
4. Eyeshadow
For a natural makeup look, the best eyeshadow choices are brown shades with a natural matte finish. First, blend a medium taupe shade over the entire eyelid. Then, select a darker brown shade and focus it on the outer third of the eye; this technique will make the eyes appear wider.
Source: ZALORA
5. Eyeliner and Mascara
Source: Pinterest
Japanese-style natural makeup often features “puppy eye” makeup, where the eyeliner is drawn to angle slightly downwards. Unlike the “cat eye” look, which makes the eyes appear sharp and sexy, the “puppy eye” style creates an innocent and natural impression. Don’t forget to curl your eyelashes and apply a lengthening mascara.
Source: ZALORA
6. Blush
Natural Japanese-style makeup isn’t complete without blush! Blush gives your face a fresh, rosy glow, as if you’ve just taken a stroll in the park. Choose a shade that matches the color your cheeks turn when you’re overheated or blushing. To find it, pinch your cheek for a few seconds and observe the color that appears when you let go; that is the shade that will look natural on your face.
Source: ZALORA
Here’s a video of Mori Kei makeup tutorial:
Match Your Makeup with Mori Kei Fashion
The beauty of Mori Kei makeup lies in how well it complements the clothing. Complete your look with:
- Flowing linen or cotton dresses
- Earth-tone cardigans
- Layered skirts
- Lace details
- Leather boots or simple flats
- Vintage-inspired accessories
- Floral or woodland-inspired jewelry
Together, the fashion and makeup create the signature forest-inspired aesthetic.
Mori Kei makeup celebrates natural beauty through soft colors, fresh skin, and subtle details. Rather than following bold beauty trends. It embraces a calm, woodland-inspired aesthetic that feels timeless and effortlessly elegant. By focusing on lightweight coverage, earthy eye colors, delicate lashes, and natural lips, anyone can achieve the gentle charm that defines Mori Kei makeup and perfectly complement the enchanting Mori Kei fashion style.
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