Indonesia has become one of Southeast Asia’s biggest beauty markets, with local creators shaping trends in skincare, makeup, and lifestyle. From honest product reviews to easy-to-follow tutorials and beauty hacks, Indonesian beauty influencers continue to inspire millions of followers across Instagram, TikTok, and YouTube. Whether you’re looking for everyday makeup inspiration or expert skincare advice, these creators deserve a spot on your feed.
Here’s a roundup of some of the top Indonesian beauty influencers to follow right now.
1. Tasya Farasya (@tasyafarasya)
Source: Pinterest
Tasya has long been recognized as one of Indonesia’s most influential beauty influencers. She frequently shares detailed makeup and skincare reviews, covering both the pros and cons of the products.
What sets her apart is her clear, informative, and trustworthy communication style. It is no surprise that many of her followers turn to her for guidance before purchasing beauty products.
2. Jharna Bhagwani (@jharnabhagwani)
Source: Pinterest
Jharna is known for her creative and often viral, makeup transformation content. She isn’t afraid to experiment with various colors, styles, and even unconventional makeup characters.
This creativity fueled her rapid rise in popularity, particularly among Gen Z. For many, Jharna serves as an inspiration to boldly express themselves through makeup.
3. Rachel Goddard (@rachgoddard)
Source: Orami/Website/Image
Rachel is known for content that is funny and lighthearted yet packed with useful information. She often blends makeup tips with humor, ensuring her audience stays engaged.
Additionally, Rachel is known for her authentic, down-to-earth personality, which fosters a sense of closeness with her audience. This authenticity has made her a highly influential figure in the beauty world.
4. Abel Cantika (@abellyc)
Source: Youtube/Abel Cantika
Abel is synonymous with natural, elegant makeup looks, perfect for anyone wanting a fresh appearance without looking overdone. Her tutorials are simple and easy to follow, making them a favorite among beginners.
She also frequently shares practical, everyday beauty tips. Her content style makes her a go-to reference for achieving a look that is simple yet captivating.
5. Nanda Arsyinta (@nandaarsynt)
Source: Beautynesia/Website/Image
Nanda is famous for her bold, colorful, and character-driven makeup looks. She isn’t afraid to experiment with vibrant shades or dramatic makeup techniques.
This has made her popular among those who love to stand out and look unique. Her content offers great inspiration for anyone looking to step out of their comfort zone and move beyond natural makeup styles.
6. Sunny Dahye (@sunnydahye)
Source: Beautynesia/Website/Image
Sunny is an influencer who blends the worlds of beauty and lifestyle. Her content is lighthearted, aesthetic, and always feels fresh.
She shares not only makeup tutorials but also glimpses into her daily life, fostering a sense of closeness with her audience. This has given her significant influence in both the beauty and lifestyle spheres.
7. Vinna Gracia (@vinnagracia)
Source: Beautynesia/Website/Image
Vinna’s content style is gentle, relaxed, and highly relatable to her followers. She frequently shares her experiences with local skincare and makeup products, offering honest reviews.
Her consistency in creating content has earned her the trust of a wide audience, leading beauty brands to frequently collaborate with her on product campaigns.
Indonesia is home to some of the most creative and influential beauty creators in Asia. From expert makeup tutorials to honest skincare reviews and lifestyle inspiration, these Beauty Influencers Indonesia continue to shape beauty trends while helping millions of followers make smarter beauty choices.
Do you follow any of these Indonesian beauty influencers? What inspires you most about them?