Gracie Abrams is soaring not just as a chart-topping singer-songwriter, but now as the freshest face of Chanel. Here’s the luxe-meetslyrically poetic angle on her ambassador role and what it means for fashion’s next generation.
From Indie-Folk Muse to Chanel’s Cinematic Icon
At 25, Abrams embodies the essence of Chanel’s ethos, rather than just being a typical celebrity featured in a luxury campaign. She has worn Chanel to the Grammys, Met Gala, and on her worldwide The Secret of Us tour, earning her stripes long before Chanel officially named her brand ambassador.
Her pairing with Chanel feels natural. She’s already the house’s unofficial style voice, choosing pieces that mesh effortless‑day and performance glamour. Critics repeatedly highlight her “minimalist elegance with vintage charm”.
A Campaign Cordially Directed
Shot by Craig McDean and artfully directed by Sofia Coppola, the Spring/Summer 2025 Pre‑Collection campaign bridges film, fashion, and music. The imagery conjures Coppola’s trademark cinematic daydreams: think tomboyish tweed baseball jackets with Bermuda shorts, statement bows, chain‑adorned denim, and softly quilted embossed leather.
Abrams herself is featured wearing her signature bow. A whimsical symbol of femininity and connection that she affectionately calls a “secret society” among her fans.
Couture Presence at Paris Couture Week
During Paris Couture Week, Abrams front‐rowed the Chanel Haute Couture Fall/Winter 2025 show in a sparkling white crystal‑embellished minidress, capped with classic black slingbacks. And, perched on her finger? A dazzling diamond‑encrusted Coco Crush ring, reported at $16,950.
Following her bridal‑inspired gown at the Grammys—which many hailed as a “low‑key bride” ensemble complete with veil and satin camellia—she proved seamlessly that she’s both muse and modern Chanel woman.
The Ambiguous Edge of “Next-Gen Chanel”
Chanel’s creative helm is shifting: Virginie Viard exited, and Matthieu Blazy is incoming. In this interregnum, Abrams’ presence signals the maison’s careful calibration between signature heritage and contemporary relevance.
Her youth, honesty, and cross-medium fluency, she’s not just singing, but embodying the brand across stage, screen, and stills—makes her the perfect harbinger for a new Chanel era.
Gracie Abrams isn’t just wearing Chanel—she’s becoming one of its most compelling narratives. In her, the house found a genuine ambassador: cinematic, melodic, and unapologetically herself. As she continues to attract notices—from couture shows to Grammy altars—watch how Chanel evolves around her voice and vision.
