KATSEYE, the girl group born from the collaboration between HYBE and Geffen Records, continues to prove its powerful influence on the global stage. Not only have they successfully dominated the music industry with their songs, but the six-member group is also solidifying its position as a global fashion icon.
Recently, the renowned American clothing brand GAP launched its latest campaign titled Better in Denim, featuring KATSEYE as the main face. The advertisement has captured public attention thanks to its concept that blends music, fashion, and dance with a modern touch. In particular, Katseye’s GAP collaboration viral TikTok dance, is now a spotlight on the internet.
Here are several key highlights about this collaboration that you need to know!
Katseye’s GAP Collaboration Viral TikTok Dance: Why It is Special
A viral dance, a rising global girl group, and a touch of “Milkshake” have propelled Gap to dominate the internet. Thus, shattering its engagement records and sparking excitement among Gen Z audiences.
GAP teamed up with six-member pop group KATSEYE for its Better in Denim campaign, which debuted last month. The highlight of the launch was a video featuring the “Gnarly” singers clad in Gap denim, performing to Kelis’ 2003 classic.
Here are several key highlights about this collaboration and why it’s special:
1. Viral Dance Video
Since premiering on Aug. 19, the video which using the song “Milkshake” by Kelis, has reached more than 576 million views across all Gap-owned content. “Better in Denim” has also become the most liked and shared TikTok in the company’s history, with more than 40 million impressions on the platform during its launch week, a representative of Gap told the Chronicle. It also tripled the brand’s previous 24-hour record for Instagram views, reaching 15 million users in its first day alone.
Quoting the San Francisco Chronicle, Fabiola Torres, Gap Brand’s Chief Marketing Officer, said, “This campaign was crafted with the intention to amplify culturally relevant voices, celebrate individuality through denim, and spark conversation. With KATSEYE at the center, it’s a high-energy celebration of movement and self-expression that speaks to today’s youth culture.”
2. Aligning with Katseye’s Energy in Music Industry
Source: Kevin Mazur/Getty Images for MTV
V Magazine also emphasized that KATSEYE’s energy aligns with the values championed by GAP. In addition to making waves in the fashion world, KATSEYE continues to notch new achievements in music. Their second mini album, Beautiful Chaos, recently spent six weeks on the Billboard 200 and remains in the Top 10 global K-pop albums on Spotify. Their lead single, Gnarly, has also just surpassed 200 million streams on Spotify, setting a new milestone since their debut.
Another track, Gabriela, successfully entered the Hot 100 chart, adding to the group’s list of international achievements. On top of that, KATSEYE has also received praise from celebrities. Milkshake singer Kelis showed her support with a heart emoji on Instagram.
3. Daniela Tutorial Dance Video
One of the highlights of this viral wave came from Daniela, a member of KATSEYE, who posted a step-by-step dance tutorial on TikTok. Her approachable teaching style made the choreography accessible to fans everywhere, encouraging millions to join in the challenge. Not only did the video trend instantly, but it also boosted Daniela’s personal influence in both music and fashion.
Fans who love her style off the stage can also check out Daniela’s Makeup. Where her beauty essentials and signature looks are featured, complementing her growing influence as both a performer and trendsetter.
4. The Power of Music, Fashion, and TikTok
Source: Pinterest
The “Better in Denim” campaign demonstrates the perfect synergy between music-driven storytelling and style. By tapping into TikTok trends and leveraging KATSEYE’s global star power, GAP created not just an advertisement but a cultural moment.
With Daniela’s tutorial fueling the dance craze and “Milkshake” as the unforgettable soundtrack, the campaign has redefined how fashion brands connect with digital audiences. One thing is clear: KATSEYE and GAP together have set a new standard for viral collaborations.
The viral success of KATSEYE’s GAP collaboration proves that when music, fashion, and social media collide, the result can be nothing short of iconic. With Daniela’s tutorial making the dance challenge accessible to millions, and “Milkshake” fueling the energy behind it all.
In conclusion, this campaign isn’t just about denim. It’s about a generation finding new ways to express themselves. One scroll through TikTok, and it’s clear: “Better in Denim” isn’t just a campaign, it’s a cultural moment.