New Balance (NB) is having a brand celebration called “Grey Days” that become an annual event on every 15 May in many countries, such as Malaysia. According to New Balance’s official website, ‘Grey Days’ is an annual celebration of everything that New Balance represents.
The Grey Day itself brings together a family of ambassadors and athletes for a range of special-edition products, events, and stories that highlight the unique and timeless qualities of the NB shoes iconic color, which is grey.
This month-long event is an opportunity for New Balance to celebrate the brand’s heritage, and strengthen its connection with its community of fans. Moreover, this event also releases the NB Grey Days collection.
If you’re sneakerhead and interested with the NB grey days collection, NB new latest release, and how to participate in NB Grey Days, you shouldn’t miss this article!
New Balance Grey Day Collections
Each year, Grey Day features limited-edition releases of classic and modern silhouettes, often including:
1. New Balance 610v1
Source: ZALORA
Step into comfort and retro-inspired style with the New Balance 610v1, designed for both the trail and the streets. Featuring a design influenced by early 2000s trail running gear, these sneakers blend fashion with function. The C-CAP midsole cushioning provides durable support, making them perfect for all-day wear, whether you’re hitting rugged paths or city pavements.
2. New Balance Fresh Foam X 1080v14
Source: ZALORA
The Fresh Foam X 1080v14, a perfect blend of comfort and performance for everyday runs to race day. Featuring Fresh Foam X cushioning for smooth transitions and a breathable triple jacquard mesh upper, this New Balance Grey Day collection adds a more propulsive outsole and extra rubber in high-wear areas for enhanced durability, without adding weight.
3. New Balance Unisex 530
Source: ZALORA
The New Balance 530 men’s sneaker blends retro running style with modern comfort, making it a go-to for everyday wear. Featuring an ABZORB midsole for superior cushioning, it offers all-day support in a timeless silhouette. Lace up and bring classic New Balance style to your daily rotation.
4. New Balance 327: Retro Style Sneakers
Source: ZALORA
The New Balance 327 redefines ’70s running heritage with a bold, modern twist. Featuring a suede and mesh upper with exaggerated design details inspired by the 320, 355, and Supercomp. This NB 327 series pairs a flared midsole with an oversized ‘N’ logo and a trail-inspired lug outsole for a fresh take on retro innovation.
Along with this year latest release, which are:
5. New Balance 9060 Unisex Sneakers
Source: New Balance official website
The New Balance 9060 is a unisex sneaker that blends modern style with classic 99X design innovation. Inspired by Y2K futuristic tech aesthetics, it features expanded sway bars from the 990 for a dynamic look, along with a sculpted midsole and bold proportions. With ABZORB and SBS cushioning, it’s perfect for those who live actively and dress with edge.
6. New Balance 740 Unisex Sneakers Shoes – Grey
Source: New Balance official website
The original New Balance 740 was a durable daily trainer built to go the distance, again and again. Now revived from the archives, this 2000s-era favorite blends classic features like a breathable mesh upper, segmented midsole, and sleek silhouette with modern touches such as two-tone mesh and angular overlays. Whether you’re discovering it for the first time or reliving a classic.
How Can You Participate in New Balance Grey Day?
While New Balance doesn’t require official registration to take part, here are the main ways you can join the celebration:
1. Cop the New Balance Grey Day Collection
Watch for release dates (usually in May) on the New Balance official website or through select retailers. The Grey Day collection typically features limited-edition grey sneakers from iconic lines like the 990, 574, 327, 550, and Made in USA/UK series.
2. Join the Grey Day Movement on Social Media
Share your own New Balance grey sneaker looks using hashtags like #GreyDay, #NewBalance, or #NBGreyDay. Also, follow @newbalance on Instagram or TikTok to stay updated on campaigns, creative content, and potential contests or giveaways.
3. Attend In-Store or Local Events
In some major cities, New Balance and retail partners host pop-up shops, community runs, art installations, or sneaker exhibitions.
4. Support Grey-Inspired Drops Beyond Shoes
Grey Day sometimes includes apparel, socks, and accessories—a perfect way to go all-in with the monochrome aesthetic. These limited collections may also come with special packaging or collector’s editions.
Those are the explanations about Grey Day, NB Grey Day collections, its latest release, and how to participate in this annual event. As 14 May is only days, make sure you stand by to get what you want. As The Grey Day collection will be available online and in retail stores at New Balance, Zalora will also update its stocks.
If you haven’t found the right NB shoes or any other NB products, do not be worried. You can discover even more New Balance Malaysia collection products at ZALORA.
Shop for the best sneakers with cheaper and larger discounts only at ZALORA Malaysia!