Doing makeup has become a joy for many people, as it enhances one’s appearance. For those of you who love makeup, you’ve probably seen or heard reviews about Indonesian makeup products. Currently, Indonesian makeup brands are increasingly making their mark among beauty enthusiasts. Some have even gone international and gained popularity in several Southeast Asian countries, including Malaysia. So, which Indonesian makeup brands are worth recommending? Let’s take a look at the list below.
Best Indonesian Makeup Brands: Recommendations for You
Here are some of the best Indonesian makeup brands you must try:
1. Somethinc
Source: ZALORA
As one of the most popular brands with its impressive makeup and skincare products, Somethinc has established itself as a top choice among beauty enthusiasts in Indonesia. With a strong focus on high-quality products, Somethinc offers a wide range of makeup that not only enhances beauty but also cares for the skin. Their innovation in creating formulas free from harmful ingredients is one of the brand’s biggest appeals. Somethinc continues to inspire many people to explore and express their looks with confidence.
2. Avoskin

Source: Avoskin/Website/Photo
Avoskin is also one of the best Indonesian makeup brands that has gained wide recognition and popularity among beauty enthusiasts. Known for its focus on products that are friendly to various skin types, Avoskin has successfully created a range of products that not only deliver satisfying results but also maintain skin health.
With a strong commitment to innovation and quality, Avoskin continues to develop its products to meet consumers’ makeup and skincare needs. Avoskin’s success as a homegrown Indonesian brand proves that local products can also compete globally with international ones.
3. Buttonscarves Beauty
Source: ZALORA
The next top Indonesian makeup brand is Buttonscarves Beauty. The products currently produced by Buttonscarves Beauty are highly diverse. Every month, the brand releases new items ranging from perfumes, makeup, and beauty tools to other essentials, catering to the varied needs and preferences of consumers.
Beyond that, Buttonscarves Beauty is also committed to playing a role in creating a positive impact for Indonesian society by generating job opportunities and contributing to the local economy.
4. Scarlett

Source: Scarlett/Website/Photo
Scarlett is a skincare brand that has become popular for its affordable price yet impressive quality. Its founder, Felicya Angelista, is a well-known Indonesian actress! Scarlett often collaborates with Korean celebrities as brand ambassadors, which has successfully drawn attention.
Known for combining premium quality with budget-friendly pricing, Scarlett offers a wide range of products to enhance your skin’s appearance: from face care to body care. Beyond just its quality, Scarlett also takes pride in being an inspiring Indonesian beauty brand.
5. Esqa

Source: Esqa/Website/Photo
Esqa Cosmetics is an Indonesian brand that many people: both beginners and experts always rely on. All of its products are of top quality, helping you achieve flawless makeup looks. From lightweight foundations that blur pores to long-lasting lipsticks with captivating shades, every product from Esqa Cosmetics is designed to deliver maximum results.
Those are some of the best makeup brands from Indonesia. So, which one will be your wish list item? Keep in mind that Indonesian-made makeup products can now compete with international brands, as their quality is just as good. The good news is, you can get the best Indonesian makeup brand on ZALORA.
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