Negative, a fashion label which represents a statement that you too can Prove Em Wrong! This brand fills up the gap for all the youth out there who shares big dreams but never really understood why people reject or deny them. To the naked eye, people may find this streetwear brand like any other, but at a closer look, the fashion apparels are accessories that represent each member of the community that shares a part of the movement. A movement so strong that it would tell the world, these youths are not afraid to chase their own dreams and even if others think they will never make it big, they are set to “Prove Em Wrong”The message of reaching out to motivate each individuals dream in the movement is passed around and proudly worn on the designs of each apparels. A brand like Negat!ve does not just say what it will do, but does what it says. Now this differentiate Negat!ve from others and this community will not give up in encouraging others and the public that they too can, Prove Em Wrong!