Cheap Monday is a Swedish clothing brand with a skull logo as the unique character of the brand. This brand started getting popular in March 2004, when the tight denim with skull logo hits the market and become a demand for everyone to have, especially youngster.
The founder of this brand Örjan Andersson and Adam Friberg started with a small second hand clothing store that sells garment. The store was called the Weekend. It opened only on Saturday and Sunday. Due to the unique and good selection of garment, the store did a great business, and they changed the store into a full time concept, where it opens everyday. They called it the Weekday.
This brand was created by Örjan Andersson and Adam Friberg due to the expensive denim jeans they need to purchase during that time. Due to that, they created their own fashionable denim jeans. The first Cheap Monday style called “Tight” was born. It was a very tight denim jean with a skull logo with a very good and affordable price. The skull logo was designed by Björn Atldax and Karl Grandi. Surprisingly this product has become a huge success. The demand of it was very high in Stockholmers.
Due to the success, now this pair of branded denim jeans is being distributed to variety of store around the world. Now they expand their collections to accessories, glasses, underwear, and shoes.
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