TheDalyStore.com was founded by model cum TV personality, Elaine Daly in 2011 as a play on words on her name and the concept of a ‘daily store’, which epitomizes everything we stand for here at TheDalyStore.com.

TheDalyStore.com brand was created with the every-day woman in mind, providing high quality, chic, stylishly defining products for every-day use, without the hefty price tag.

Because at TheDalyStore.com, we understand that women of all walks of life love a sense of style, a sense of individuality with a dash of celebrity thrown in, but without having to pay an arm and a leg, or in the case of high fashion, an arm and two legs for it.

Introducing our products to a small group of friends, bloggers and the media at our pre-launch event in early 2011, we quickly sold out all of our introductory products, which included only bags and accessories.

Bringing the same set of pre-launch products to our online store, we aim to expand our product range, to a wider variety of bags, gifts, accessories as well as clothing and apparel in the near future.

Delivering our products across the World, we hope to make TheDalyStore.com a household name in the fashion industry.