AREA27

Area 27 is Kuala Lumpur’s latest uber trendy, hip and sexy fashion destination with its unique offering of shoes, sneakers, accessories, cuffs, t-shirts, shirts and dresses. This multi-label store-cum-hip showcase defies traditional boundaries and re- defines high street fashion with an attitude.

A project by designer extraordinaire Bernard Chandran, Area 27 presents ideal and artistic values and expression on fashion. Keeping with the unpretentious culture of this intelligent store, the merchandise represents the pop culture of the young and the fun-living. The labels that are sold here include the Puma Blackstation range like Alexander McQueen, Rudolf Dassler, Mihara Yasuhiro and Puma Area 27 customized trainers. Area 27 views fashion through a more unconventional lens. The store-cum-gallery reinvents itself each season featuring clothes and accessories from off track around-the-world labels including Natalija Jansone, Butterflysoulfire, Ana Sekularac, Rajesh Pratap Singh, Riccardo Forconi, Suzanne Werson, La Boite as well as Area 27’s own labels like Forknspoon, BCArea27, Animal Kingdom, Tanestrran2001, Skullarea, words and Negaraku, and a variety of graphic t-shirts by up-and-coming designers.

“It is for the individual that would like to find respite from the mainstream but at the same time is unwilling to compromise on style. This is where fashion becomes personal to the individual. We are happy to hear your own interpretation of this place,” said Bernard Chandran. Shop Area 27 at ZALORA today!